Echo Remarketing is a sophisticated advertising strategy designed to link user interactions on a website with dynamic creative assets. Unlike traditional methods, Echo Remarketing eliminates the need for a feed by directly passing values to Custom Floodlight variables.

This approach offers several advantages, including the elimination of feed development and the ability to deliver highly relevant information back to users based on their engagement. For instance, brands can reflect search terms, product locations, or website filters in real-time.

Echo Remarketing is particularly effective for industries such as eCommerce, travel, and education, as well as for personalized advertising strategies tailored to user engagement.