The Dynamic Pictogram Prospecting Creative will allow Pearson to easily update Creatives using Google Sheets, creatives will feature custom logic with dynamic animation to change Pictograms via the feed..
Pearson will be able to edit messages, button text, landing url, and primary colour via Google Sheets.
Campaign Manager 360 Creative ID filtering will be used, so that Pearson can use each creative variation in any Campaign.
Pearson HED
Studio (Rich Media)
Desktop, Mobile
Dynamic Prospecting, Touch, Feed Automation, Greensock Animation, Custom Feed
Prospecting
Ecommerce, Education
160x600, 300x250, 300x600, 320x50, 728x90, 970x250, custom