Parallax is a beautiful, immersive display format designed for mobile web. It leverages a layered, parallax animation effect to capture attention in an interesting and non-intrusive way. The format creates a unique perception that different image layers of the ad have different depths. As the viewer scrolls through content on their phone, the ad is fully revealed.

We have integrated Greensock with Google Web Designer's built-in "Parallax component" that enables us to create any advanced web animation sequence.

Reports include scroll engagement to measure user interest (even users who didn't click).