Pearson Higher Education
Australia Dynamic Prospecting 2021
Using the existing Remarketing feed, we added priority filtering so we can serve related products to the campaign strategy. By using prioritised rules we are able to select the higher valued items and display them to users of the Higher Education category.
Pearson Australia
Studio (Rich Media)
Desktop, Mobile
Dynamic Remarketing, Carousel, Swipe, Touch, Interactive, Feed Automation, Automatic Product Updates
Remarketing
Ecommerce, Education
160x600, 300x250, 300x600, 320x50, 728x90, 970x250, custom