As part of Best & Less' core strategy for in-housing the Google Marketing Platform, the client requested we replicate the Dynamic Product Remarketing functionality used previously within Criteo and RTB house.

As the Google Marketing Platform's rich media authoring tool and the selected solution, Studio enabled core functionality including the automatic update of content via a live XML feed, constant match for backfilling up to 10x products, the use of custom HTML5 creative development, Studio SDK custom click tags with Dynamic UTM Parameters, interactivity with multiple click and drag events.

Further to this, Studio was combined with Campaign Manager 360 to track product views and pass data to Custom Floodlight Variables to power the creative solution.